Sunday, October 13, 2019
Immigrants - Just Let Them In :: Immigrants Immigration Essays
Immigrants - Just Let Them In America is the land of the free, and a life full of opportunities for every American. The United States leads the world in its power and is seen by many as a way to escape the hardships of their countries. Would it be inhumane of a rich country to not help the other countries and people, who struggle in the world? But for an immigrant to enter the United States, he or she must have a one to two-year processing time, a three hundred and ten dollar fee, and a ten page form stating their reasons for entering the U.S. Most immigrants do not want or can find time to go through this process. Instead, they could come into the U.S. illegally and still receive a job without a problem. Immigrants help America prosper by increasing the purchasing of goods. This in turn makes the economy grow by demanding more jobs. Immigrants help America flourish and create a wide variety of people living the American dream as one nation. Most Americans relax in a state of comfort zone. They live their nice lives and forget about the world outside their eyes. Studying other countries gives a clear example of what horrible lives others live. Currently eighty-nine percent of Mexico lives in poverty. The average Mexican worker slaves all day for a pathetic forty pesos, (Mexico Child Link. http://www.mexico-child-link.org/mexico-factfile-statistics.htm). That is two dollars a day in America. If an American had a family with a wife and a couple kids, they could not support a family with such a lack of income. The American needs to put himself or herself in a position of an immigrant and asked the question what they would do. They would try to leave and go to a land where they hear of riches and luxuries. They would leave to a place where they could raise a happy family and obtain a steady job paying wages that they could support their family. The dream of any human being is not to suffer, but to live a joyful li fe. Many immigrants flee their countries because they seek asylum in the United States.
Saturday, October 12, 2019
Breast Cancer Essay -- essays research papers
BREAST CANCER I) Anatomy of the breast      The breast is a gland designed to make milk.      II) What is breast cancer?      Breast cancer is an abnormal growth of cells.      These abnormal growths are called tumors. Not all tumors are cancerous.           Non-cancerous tumors – benign           Cancerous tumors – malignant      If not treated the cancer may spread to other parts of the body.      Breast cancer is the most common malignancy in women and the           second leading cause of cancer death next to lung cancer.      The incidence of breast cancer is very low in women in their twenties,           plateaus at 45 and the increase dramatically after fifty. Fifty           percent of breast cancer is diagnosed in women over sixty-five. III) Risk factors      Early onset of menses/menstrual cycle prior to age 12      Menopause      Diets high in saturated fats      Family history      Late or no pregnancies      Moderate alcohol intake      Smoking      History of prior breast cancer      Estrogen replacement therapy      Therapeutic radiation to chest wall      Gene mutations      Moderate obesity      Female **Every woman is at some risk for breast cancer (does not necessarily mean that just because it does not run in your family that you will not develop breast cancer – According to the National Breast Cancer Foundation 85% of women with breast cancer have a negative family history      IV) Symptoms/Early signs      A lump in or near your breast      A change in the size or shape of your breast     &nbs... ...run in your family, you will not get it.      NO – every woman has some risk of breast cancer, 85% of women who get breast           cancer has no known family history      Only your mother’s family history of breast cancer can affect your risk.      NO – a history in your mother or father’s family will influence equally      Using antiperspirants causes breast cancer.      NO – there is no evidence that influences breast cancer risk      Birth control pills cause breast cancer.      NO – most birth control pills contain a low dose of estrogens and progesterone           (they however can provide protection against ovarian cancer)      Breast cancer diagnosis is an automatic death sentence      NO – 96% of women diagnosed with breast cancer live at least 5 years, more than           70% will survive 10 years
Friday, October 11, 2019
Power of Emotional Branding
The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same â€Å"People spend money when and where they feel good†– Walt Disney The word brand is derived from Old English meaning â€Å"burning stick†(and ultimately from the Indo-European word meaning â€Å"to be hot†). Livestock branding was used by the ancient Egyptians as early as 2700 BC as a theft deterrent, as stolen animals could then be readily identifiable. A Brand is something that encapsulates the key features of the product – its image, usage and price – in an easily recognizable and interesting form. From the consumer viewpoint, the brand is a signal of quality. Their positive experience with brands helps establish both a preference for the brand as well as an emotional attachment. Advertisers today do not advertise by simply selling a product to consumers but rather to sell a lifestyle and an identity through their products. The emotional branding falls in the zone of pull strategy. Emotional branding targets pain points like ladies & children. Brands enable their owners to enjoy sustainable competitive advantagesâ€â€and therefore superior financial performance. We can consider that as per the Maslow’s pyramid different people have same needs at different stages of their life. So the emotional branding is done depending upon the product and the niche in which it has positioned it self. Like for a trendy ladies bicycle you would not take a muscle man for emotional branding rather the emotions will be focused on a pleasing looking young lady with whom the other girls can identify themselves with . Here we would like to say that the characters shown in the emotional branding should not always be the end users , it could be aimed at the decision makers. Like for example a baby shown in the advertisement is a very strong catalyst for mothers who are the decision makers ,to purchase the product. When for emotional branding if the organization shows a player or is showing a celebrity it wants to state the message that its product also has in it the energy, skills or looks like the brand ambassador. For experiential or credence goods, product quality is often difficult to discern even after consumption, and you might need extensive experience before arriving at such an assessment. After all, you do not drive a car for a week and become convinced of its overall reliability! In such cases, the consumer’s brand perceptions of intangibles such as implied reliability; quality and image of product innovation and expertise play a critical role in determining customer loyalty. Experience with a brand lowers perceived risk and enhances loyalty. Lack of experience with a product leads to higher risk perceptions reducing the likelihood of that option being tried by consumers. Thus, in â€Å"experience†goods consumer often rely on the sellers’ expertise. In this case the sellers brand associations lead the consumer’s choice. Recently Toyota appointed Aamir Khan as their Brand ambassador for their Innova model , the link is perfect ness off all features between both. Products confirm to some specifications, comply with some tolerance range and confirm to some quality standards. The product-features get translated to functional value propositions (FVP) for the customer. The better functional value proposition could be also be offered by offering similar functionalities at lesser price. Thus, the products offering just functional value proposition are quite vulnerable. A better safeguard is to offer the customer an emotional reason to purchase over and above the functional one. Let us call it Emotional Value Proposition (EVP) The emotional reason is difficult to be replicated by the competitor, hence, even of the competitor matches the FVP, EVP creates the immunity. The customer starts seeing a definite benefit in associating with it. Successful brands own the emotions in the customers mind. The customers associate feeling of safety with Volvo and trustworthiness with TATA. Over a period of time the Brands develop a relationship with the customer. Since, the Brands consistently evoke the emotions, customers tend use them to express themselves. That is the ultimate level the Brands can reach. At this level, they become the part of customer’s personality. The only a handful Brands can achieve this enviable position and therefore become immortal. Out of close to 50 Tea brands tracked in NRS 2002, there is only one brand that has made to the Superbrand status in India. Each brand offers a tangible functional value proposition, the missing link is emotional connect. Surf, Pears, Maruti, Titan, TATA are all brands that people have come to trust and love because they have not only delivered exceptional products but a great experience to go with them. [pic] [pic] Branding began as a way for consumers to identify the product with the craftsman . Today the link between product and name may be more tenuous but it’s as effective as ever . Celebrities like Jennifer Lopez and Amitabh Bachan lend star power to products that otherwise would be starting from zero to create an identity and image in the minds of consumers. In the late 80’s the handloom saris of Sambalpur , Orissa got a indirect celebrity branding due to the use by the late then Prime Minister of India Smt. Indira Gandhi & adopted by one of the news anchors of Doordarshan. Celebrities are brands. They are defined by what people think about them, they have a competitive positioning relative to other celebrities. Fans of celebrities get excited when they see them; they want their endorsement; they often feel some kind of affinity to what a particular celebrity â€Å"stands for. When a celebrity becomes the face of a charity, or lends his name to another product or service, customers of that celebrity show rising levels of interest in the associated organization, product or offer. Some of the image of the celebrity is â€Å"transferred†to the third party. The inherent upside of attaching a celebrity to a brand is that the brand literally has a face, name and personality that immediately projects an image of a living, breath ing, credible person as opposed to a faceless corporate entity. The downside is that individuals are not as stable or as easily controllable as corporate entities. As fame comes and goes, so goes the brand. But when the star is ascending, the idea is to capitalize on the glamour of celebrity by selling a piece of the dream. Jennifer Lopez sells music, movies, clothes and perfume bearing her name. The brands are aspirational and literally sell the fairy-tale like qualities of the celebrity and his/her life. KBC is a hit because for the first time, Indian TV participants are able to walk home with large amounts of money, which taps into a basic, if often denied, human characteristic: greed. But the biggest plus factor in the show is Bachchan. His importance lies first in his stature as a past Bollywood star; his skill as a host is a bonus. Bachchan brand has transitioned from the angry young underdog fighting for social justice, to a caring achiever who, having journeyed from rags (in a manner of speaking) to riches, is willing to hold your hand and guide you along the same path. He’s the striver who succeeded and the people love him for it. Legend has it that Tommy Hilfiger’s clothing brand enjoyed a US$ 100 million sales climb over a one year period after rapper Snoop Dogg appeared clothed in a Hilfiger logo rugby shirt on television program â€Å"Saturday Night Live. J. Lo’s first perfume â€Å"Glow by J. Lo,†released in 2002, was an instant hit among 15 to 21 year old females – the same group who buy her albums. While no exact figures are public, in early January 2003, industry observers estimated that her fragrance sales totaled $44 million in the scent’s first four months. Similarly we have Michael Jordon associated with Nike which catapulted its sales from about $1 billion (1985) to over $9 billion (1997). Pierre Cardin is often cited as an example of an over-extended brand, which lost credibility for exactly this reason. When there were more extensions and diffusion lines than core product, the brand almost collapsed. By analogy, if David Beckham does too many non-footballing activities, of if Jennifer Lopez launches too many clothing lines, one suspects that they will no longer be taken seriously in their day jobs. Amitabh Bachan is likely to loose his brand appeal if he continues to advertise for literally anything & everything . Key Mandates for Emotional Branding From Consumers to People: Consumers buy, People live. Create a desire in a customer in a positive manner without harassing them. From Product to Experience: Product fulfill needs, experiences fulfill desires. Customers buying just for need is driven by price and convenience. A shopping experience as being provided in the modern Malls has added value and will remain in consumers emotional memory as a connection made on a level for beyond need. From Honesty to Trust: Honesty is the best policy. Truth is even better. It needs to be earned. One of the most powerful moves towards building consumer trust was retailer’s implementation of the â€Å"no questions asked†return policy some years ago. From Quality to Preference Quality is a necessary offering if you want to stay in business; it is expected and had better be delivered. Preference toward a brand is the real connection to success for example Amul. There is no stopping a brand when it is preferred. From Notoriety to Aspiration :Being known does not mean that you are also loved! Reliance Industries is a household name in India. But the company’s recent malpractices in the telecom sector (where TDSAT imposed a fine of Rs. 150 crore to be paid to Department of Telecom) are not something that a customer would aspire emotionally. So more than visibility, a brand has to be inspirational. From Identity To Personality : Identity is recognition. Personality is about character and charisma! Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference on the competitive landscape. They have a charismatic character that provokes an emotional response. BSNL has a strong identity, but Airtel has personality. From Function to Feel Functionality of a product can become stale if its appearance and usage are not also designed for the senses. The Apple iMac and Gillette razors are brands that are focused on presenting fresh shapes and sensory experiences consumers appreciate. From Communication to Dialogue Communication is telling. Dialogue is sharing, a two-way street, a conversation with the consumer. From Service to Relationship If we greet customers, exchange a few extra words with them and then custom-make a drink exactly to their taste, they will be eager to come back. †– Howard Shultz, CEO of Starbucks. Service involves a basic level of efficiency in a commercial exchange. But relationship means that the brand representatives really seek to understand and appreciate who their customers are. A well-managed celebrity endorsement comes down to â€⠀ the ability to convey to the target market that the celebrity is benefiting from the brand, and they will too. So Emotional Branding is the new mantra. As Mike McNight said, â€Å"People don’t really care how much you know until they know how much you care. †Bibliography Marc Gobe – Emotional Branding, Allworth Press Vivek Vaidya – Separating Brands from Labels , Associate Project Director – Vertebrand Management Consulting Rajendra Srivastava , Greg Metz Thomas – The Executive’s Guide to Branding ,Corporate Performance and Brands: The Risk and Return Effects of Branding – Zyman Institute of Brand Science, Emory University’s Goizueta Business School. [email protected] com , [email protected] com. Alycia de Mesa – Sell-lebrity : Products Get Star Treatment Chris Grannell and Ruwan Jayawardena – Celebrity Branding Cabell AK – Celebrity Endorsements –Reach for the Stars Vincent Grimaldi – The Fundamentals of Branding David Liss – The Brands We Love to Hate Angela Phipps Towle – Celebrity branding Glenn Livingston, PH. D. -Emotions vs. Emotional Benefits in Marketing Executive Solutions, Inc. Syosset New York ,[email protected] com Raju Bist – A brand in the life of Bachan
Thursday, October 10, 2019
“I Wandered Lonely as a Cloud†by William Wordsworth Essay
People can be very imaginative and picture the wildest scenes in their heads. A poem that supports this is â€Å"I Wandered Lonely as a Cloud,†by William Wordsworth. This poem is written from the first person view of the person lying on a couch in the house, using a pleasant and calming tone. The person pictures two main scenes: (1) nature with trees, daffodils, and hills, and (2) space with stars and the Milky Way. William Wordsworth uses figurative language such as personification through out the whole poem to bring the nouns to life. â€Å"I Wandered Lonely as a Cloud†shows how people can doze off easily have no limits to how far their imagination can go. The poet starts off with â€Å"I wandered lonely as a cloud,†showing that the narrator is dozing off. This shows how easily one’s mind can become off track and dream about something else that is more interesting to the person. Then the poet writes that the cloud â€Å"floats on high o’er vales and hills†giving the narrator a view of nature from above. The narrator sees many things such as â€Å"†¦a crowd, a host, of golden daffodils, beside the lake, beneath the trees, fluttering and dancing in the breeze.†The first stanza itself shows that there are no limits to imagination and how easily one can doze off into dreamland. To add on to the imagination, the poet uses figurative language to help the poem to be more exciting and to give the poem life. For example, â€Å"golden daffodils†or â€Å"sprightly dance†are some figurative language that is in the poem. One very good example of a personification that is used in the poem is â€Å"And then my heart with pleasure fills, and dances with the daffodils,†which tells the reader that the joyous heart of the narrator is dancing with the daffodils. These are just a few figurative speeches that William Wordsworth used to make the poem livelier and pleasant. The poem â€Å"I wandered lonely as a cloud†is a poem that describes the imagination of people and that there are no limits to imagination. In this poem, the narrator first starts off in earth’s nature, then zooms out to the Milky Way in the universe. All of this imagination occurs on the couch of the narrator’s house. To add on to the imagination, William Wordsworth used figurative language to spice up or make the poem livelier. In conclusion, people can picture the wildest pictures in their heads, with no limits to imagination.
Wednesday, October 9, 2019
Only Child or With Siblings Essay
Being an only child or living with siblings†¦ what’s better? Let’s talk about the positive and negative aspects. Being an only child can be positive because you have all the attention of your parents only for you, parents do everything for you. You get the best education, the best toys, trips and parents have more money to spend on you. You don’t have to share anything. Likewise, you don’t have to fight for your room, food, gifts and for your parents love. There is nothing to feel jealous about or to compete for. Not only that, but you have more friends and become more resourceful and creative at the time of playing. In spite of, being an only child can make you selfish and feel you are the most important person because you are used to all the attention at home. When you are an only child parents tend to be overprotective and expect the best from you always. Moreover, only child can sometimes feel lonely and bored. On the other hand having siblings has some advantages. First of all, there are many members in the family to be around with, play, eat and at the end of the day there is always someone to talk with. In addition, whenever you have a difficulty there is always a sibling who would defend you. Besides when you live with siblings you can borrow things and learn to get along with others in a better way, practice the values of sharing, tolerance, love and caring. In contrast to this, there are also disadvantages in having siblings; most of the time there is no privacy for you. You must share your room, toys, clothes and food because it is very expensive to raise many children at the same time. Furthermore, child with other siblings spend most of the time fighting and arguing. Besides, when parents have more than one child the responsibility is bigger and they are always tired. However, being and only child or not as long as you have a family that takes care of you and loves you is what matters the most. Krizia Gomez
Tuesday, October 8, 2019
Important challenges museums are facing today and how to respond to Term Paper
Important challenges museums are facing today and how to respond to them - Term Paper Example Museums are important places where people are able to debate upon and shape the public views, cultural views and identity. Museums have been facing several changes inside and out of the country due to the new expectations of the audience such as students, tourists, donors.Museums have been facing several changes inside and out of the country due to the new expectations of the audience such as students, tourists, donors. As a result this has caused challenges to the museum management. As a result this has caused challenges to the museum management. These challenges are in terms of how to organize staff members, creation of exhibitions, shaping of collections and creation of effective programs. Important Challenges Facing Museums Today Financial challenge has become an obvious threat to the museums today. During recession period one of things to be cut off from financing is museum as many view it non-essential services. It is also not considered to have any significant formal role to t he public and especially to education. Participation in museums is mostly considered voluntary and that amounts to why it does not receive much funding like other corporations. Acquiring expert collection staff is another challenge that is facing museums. The lack of expertise in the museums staff makes it impossible for the museums to ensure proper interpretation of collections and how to improve museum education. Many people do not prefer studying on museum issues and in most cases such issues are not in the curriculum. The expert collection staffs are significant people in the museum since they are the ones who provide various collections according to expectation of the audience. They are also able to choose right objects for display and ensure they are relevant for the occasion hence every museum should have these kinds of people. Any collection in a museum without an expert taking care of it, it loses any inherent value attached to it according to Flyyin (2007). Poor management of museums has also been a major challenge facing museums. Museums have often regarded as areas of less duty and this has led to the downfall of the industry. There are several activities which need to be taken care of in the museum so as to make it a place worthy visitation. For instance the need to improve access to collection, improving attract more people, make more relevant exhibitions to those served by the museum and to generate income which important for development .Therefore it is the work of the management to ensure all these activities are taken care of. Lack of information about objects found in the museum has been a major challenge to the industry. This information is as important as the objects since without it, it is unlikely that people will recognize the importance of such objects Many museums have not been able to standardize information of their artifacts and those which have managed to do so have lacked the right data and vocabulary. This can be attributed to t he failure of the government to introduce a national standard for museums. Creation of different classification for different artifacts in the museum has also remained a major challenge in the industry. This can be attributed to the lack of unified standard framework which needs to be single framework for museums. Cultural heritage is playing a major role in the museums and without this standard framework it is unlikely that museums will achieve any significant progress in future. The declining attendance to the museum has also been a major challenge. This is because one of the main sources of cash for the museum is through the entrance fee. On the same note, with the decline of attendance it implies that the museum is not selling out itself as not many people will be aware of what it offers. This is a challenge which needs a lot of attention as it important aspect of the museum. The issue of which works to display and which works not to display has also posed a challenge to the mus eums as suggested by Flyyin (2007). For instance most museums are not sure of whether to display works with sexual content. This is case especially when the museum operates with
Monday, October 7, 2019
Developing Marketing Strategies and Plans Essay
Developing Marketing Strategies and Plans - Essay Example Marketers also need to be careful about their cost structures. Companies that seem to have firm control over their cost especially in relation to industry requirements are the primary competitors. Also, if a company operates in an industrial that is largely international, then chances are that the most competitive companies are the ones who have a well established global markets and they qualify as primary competitors. On the other hand, some companies may be operating in industries with high levels of vertical integration. For instance, a company liaises with its suppliers to create a larger market force. Such companies end up dominating the market and therefore qualify s primary competitors. (Hope, 1997) The automobile industry is affected by cost structure. It can be argued that they spend most of this cost on production and advertising. In the nineties, Honda managed to establish a name for itself especially in the US market because it invested in new technologies. Consequently, its products were superior to those ones offered by other competitors such as Toyota and it became a primary competitor for Toyota. The second approach that companies can use to identify their primary competitors is through marketing. In this approach, companies need to look out for those companies that satisfy the same needs that they do. The current market has changed drastically. Primary competitors are not just those companies offering the exact same things offered by the company; they are firms that can serve similar needs. This approach requires that marketers trace all the captivities involved while using their product and then examine what other firms perform the same... The researcher states that marketers, that are using the industrial outlook need to realize that all companies providing similar products or services fall in the same categories. Marketers need to ask themselves whether their companies represent the monopolistic structure, oligopolistic structure, monopolistic competition structure or pure competition structures since each of these structures will have different primary competitors. The first structure is made up of only one company providing a particular good or service. Such companies may not need marketers as they dominate the market. Oligopolistic structures may have some competitors in the market but they are fe in number. On the other hand, monopolistic competition applies to those who specialize in certain products. This category has to identify their competitors. Lastly, there is the pure competition structure where all competitors offer the same products. The automobile industry, that was discussed as an example in this essa y can be classified under the pure competition sector but there may be instances when it also falls under the monopolistic competition structure. The essay suggests that the competition became a major issue today, that is affecting marketing strategies and companies, that need to be aware of this. Market followers can adopt leaner production strategies and reduce prices of common products. Market challengers can use price, distribution, promotion and product innovation as ways of maintaining competitive advantage.
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